Spark Foundry, the media communications agency, which is part of Core, has appointed Helen O’Rourke as Deputy Managing Director.
O’Rourke joined Spark Foundry (previously known as MediaVest) 12 years ago and was appointed to the board of the company in 2014. During this time, she has worked with some of Spark Foundry’s largest clients and has contributed to many new business wins.
In her new role she will work closely with the management team to drive the strategic direction of the agency, while also continuing to lead a portfolio of clients.
“Helen is undoubtedly one of the most talented practitioners in our market. Her commitment to making our industry better is remarkable and she constantly raises the bar for the standard of the work we do. Helen is an integral part of the Spark Foundry team and I’m really looking forward to working alongside her to bring the agency to even higher levels,” says Sandra Alvarez managing director of Spark Foundry.
O’Rourke is the IAPI representative on both the Research and the Technical Committees of the JLNR and she also teaches a number of courses in Core Learning, the practice within Core which provides training for media, marketing and advertising professionals.
Since 2013, Spark has been the No. 1 qualitatively ranked media agency in Ireland, according to independent assessment agency RECMA. The agency works with a range of indigenous and international clients including Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, Three, Road Safety Authority and Ulster Bank. The company recently won the Irish Distillers Pernod Ricard account.