Tourism Ireland in Italy has teamed up with Lastminute.com, in a new campaign to grow tourism from Italy this summer.
The ten-week campaign includes highly visible ads on bus shelters around Milan – featuring the fun Lastminute.com flamingo, which is specially animated to grab the attention of commuters. It also includes online ads and email marketing and is being supported by a Lastminute TV campaign which is under way in Italy right now.
The campaign aims to drive holiday bookings for Ireland, with attractive offers featuring prominently on the Lastminute platforms – Lastminute.com and VoloGratis.
According to Niamh Kinsella, Tourism Ireland’s Manager Italy: “2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy again in 2018. Co-operative campaigns with key partners, like this one with Lastminute.com, are an important element of that programme, to boost travel to Ireland in 2018.”