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AdGrad 2018 Gets a Makeover

The annual DIT AdGrad has changed the format of this year’s event which will take place in DIT on June 7th.

AdGrad 2018 is now billed as The Showcase and will also include research, insight, strategy and creativity. This time around, three agency teams made up from DIT’s MSc in Advertising will present a complete marketing communications campaign for Lynx, as the men’s personal care heavy-hitter enters an exciting new phase.

Previous AdGrad briefs have come from such household names as Tayto and Budweiser and worthy charities like Trócaire and Focus Ireland.

The students will take on real-life agency roles to answer a trio of challenges – a deep dive research study, a creative task and a consumer-focused brief.  In addition, the competitive element is being ramped up and the  teams are already presenting on their brief responses behind the scenes, battling it out for the chance to take the stage on the day itself. The aim is to ensure that the finest work gets the lion’s share of The Showcase spotlight.

Further information on the event can be found at adgrad.ie and by searching #AdGrad18 on Facebook, Twitter and Instagram.

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