The multi-platform sponsorship deal with laya healthcare will run for twenty episodes and include press, digital and social promotion of each episode as well as pre/post show stings and co-branding of all promotions to a health and wellbeing audience of 611,000 unique users each month on independent.ie.
According to Selda Simsek, Sponsorship Manager with laya healthcare: “Following the success of our sponsorship of The Left Wing, we’re thrilled to come on board as sponsor of The Real Health podcast. As Ireland’s largest corporate health and wellbeing provider, Karl’s new podcast is the perfect fit for laya healthcare. Our mission is to empower people to live and feel better everyday, and The Real Health podcast will certainly get the conversation started on how we can all take better control of our physical and emotional wellbeing. The show has already climbed to the top of the podcast charts for health, and we wish Karl and his team all the best for the series ahead.”
Ronan Turner, Advertising Product & Business Development Manager, INM adds: “Audio is a massive and growing platform for publishers like ourselves – with predictions that 50% of all search will be audio in just two years’ time. Our products for audio and video have been growing too and it’s great to have a brand like laya healthcare which understands the benefit of backing rising stars and rising formats such as the Real Health Podcast with Karl Henry.”
INM now has 10 podcasts including The Left Wing with Luke Fitzgerald (also in association with laya healthcare) , The Throw In with Will Slattery, The Big Tech Show with Adrian Weckler and The Floating Voter boasting over half a million plays in 2018 alone.