The Marketing Society has announced a number of new speakers for its “Contagious” breakfast seminar which will take place in the Sugar Club on Leeson Street next Thursday, March 15.
Radina Shkutova, marketing director of Heineken Ireland, will join fellow industry leaders Paul Farrell, Virgin Media and Tony Boylan, Ulster Bank, at a the event as Paul Kemp-Robertson of global creative powerhouse Contagious shares his ‘10 Commandments for Marketing Success’ with a packed out crowd.
From ‘Asking Heresy Questions’ to ‘Weaponising Your Audience’, the 10 Commandments examine inspiring campaigns from a wide range of categories, media channels and regions. As new ways for brands to grow are emerging all the time: creativity is your last remaining unfair advantage. The talk will conclude with a panel discussion exploring how these commandments might be best applied in the Irish market.
Releasing the final details of the line-up, Chair of the Marketing Society of Ireland and Director of Murray, Avril Collins, said: “We’re thrilled to announce that Radina Shkutova from Heineken will join Paul Farrell from Virgin Media and Tony Boylan from Ulster Bank on our panel of distinguished marketing leaders to discuss how the Contagious 10 commandments can be applied in an Irish context. Paul Kemp-Robertson has wowed crowds and brands the world over with his contagious passion for using creativity to gain an advantage over your competitors. We’re looking forward to being converted by his commandments on Thursday.”
With its headquarters in London, Contagious also operates out of New York, Sao Paulo and Singapore. Agency clients include Bacardi, Coty, Disney, Google, Heineken, Mondelez, Nike and Spotify. In 2014, Paul Kemp-Robertson left his role in Leo Burnett in Chicago, where he was worldwide director of creative resources, to build his own business. He teamed up with Gee Thomson and media owner John Gordon to prove that creativity is the last remaining legal way of gaining an unfair advantage over your business rivals.
Contagious was born out of Kemp Robertson’s sense that the advertising industry was about to get sucked into a vortex of change wrought by new tech, unpredictable consumer behaviours, the rise of mobile and disruptive new business models.