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    Electric Ireland – Smarter Homes

    The lowdown:

    Electric Ireland’s ‘You’re Smarter Than You Think’ campaign continues to build on its initial success with the launch of their first ‘Smarter Homes’ ad.

    Devised by TBWA Dublin, produced by Speers Films and directed by Tom Merilion, the campaign will run across TV, radio and digital.

    Entitled ‘Flirting’ and ‘Family Day Out’, the latest ads reflect how having an Electric Ireland Smarter Home means you’re guaranteed the comfort of a bright and warm home, wherever you are – just perfect if you’ve just been given the cold shoulder.


    Client: Electric Ireland
    Marketing Team: Lisa Browne, Jackie Garvey
    Director: Tom Merilion
    DOP: Simon Walsh
    Production Company: Speers Films
    Creative Directors: John Kane, John Kilkenny
    Art Director: Cian Tormey
    Copywriter: Niall McDonnell
    Agency Producer: Onagh Carolan
    Client Service Team: Yvonne Caplice, Aoife McCarthy

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