Tourism Ireland has kicked off its promotional drive for 2018 in the all-important German market – with a TV campaign which will be seen by millions of potential holidaymakers for Ireland.
The campaign will run until mid-February, on popular German national and satellite television channels like RTL, VOX, RTL Nitro, Sat.1, Kabel 1 and ARD – reaching an estimated 17.2 million viewers. As well as the TV ads, a separate online video campaign will reach almost 4 million people, via popular travel and news websites; the videos will highlight the wide variety of things to see and do here, including the Wild Atlantic Way, Northern Ireland, Ireland’s Ancient East, our delicious food, outdoor activities, car touring, Dublin, Belfast and the Waterford Greenway.
Germany is the third-largest market for tourism to the island of Ireland and 2017 was another record year from Germany – when we welcomed around 660,000 German visitors. In 2018, Tourism Ireland aims to grow German visitor numbers by +8%.
“2017 was the seventh consecutive year of growth for German visitor numbers to the island of Ireland, when we welcomed around 660,000 German visitors,” said Zoë Redmond, Tourism Ireland’s Manager Central Europe.
“Our TV campaign kick-starts another extensive and targeted programme of activity in Germany for 2018, to keep the momentum going and build on the growth of the past few years,” she says.