The Ireland edition of The Times is teaming up with Starbucks this Christmas to raise funds for the Irish Youth Foundation, the organisation that helps children living in disadvantaged circumstances.
When a customer purchases a coffee in a Starbucks store, a donation will be made to the Irish Youth Foundation and the customer will also receive a complimentary copy of the Ireland edition of The Times. There will be dedicated staff in 73 Starbucks stores across the country to hand out copies of the newspaper. Customers can also text Lapland to 50300 to donate €4 and enter a draw to win a family holiday to Lapland with Sunway Holidays.
The activity is being supported by an advertising campaign in the Ireland edition of the Times and on the radio station Dublin’s Q012. A co-ordinated social media campaign by all promotion partners is also scheduled.
Kate Gleeson, marketing and sales manager, The Times and The Sunday Times, Ireland says: “Coffee and news are perfect partners. This association offers customers an opportunity to sip a Starbucks and read great journalism in the Ireland edition of The Times, while also contributing to a very worthy cause. The Irish Youth Foundation does fantastic work nationwide and we are delighted to be in a position to support them this Christmas.”
Sabina Cotter, head of grants and programmes with the Irish Youth Foundation, adds: “News Ireland and Starbucks have been long term generous supporters of our cause and we are delighted to partner with Sunway Holidays this year with this seasonal promotion to win a family holiday to Lapland in 2018. Customers can enter the competition in their local Starbucks or by text donation*.”
The Irish Youth Foundation exists to make a positive difference to the lives of vulnerable children and young people. 30% of children live in deprived households in Ireland (Unicef 2016). These are the children the IYF seeks to help and open up opportunities otherwise unavailable. Achievement starts with opportunity for these young people. The organisation funds and develops projects and programmes across the island of Ireland to support children and young people who need help.