“A cough is a warning from your lungs. If you have a cough for more that 3 weeks, get checked by your GP. “
This “Listen to Your Lungs,” message is the central theme of our campaign for the Marie Keating Foundation. The concept conveys that a condition as serious as lung cancer could be hiding behind a seemingly innocent persistent cough.
Throughout the campaign any mention of the word cancer is hidden by a cough. It’s a technique that is consistent throughout all media, and in a special-build outdoor piece, the message is particularly highlighted with both an audio instalment and clever typography used to deliver maximum impact.
Client: Marie Keating Foundation – Liz Yeates, Edel McCabe
Title: Listen to Your Lungs
Creative Team: Dean Ryan/Adam McKiernan
Account Manager: Sarah Conlan
Planner: Derwin Myers
Producer: Lily O Gorman