Sky Cinema premieres its 2017 Christmas campaign with a heart-warming TV advert, available to view exclusively through the official Sky Cinema Facebook page ahead of its national television premiere on 8 November. Prime viewing spots also include ad breaks during coverage of Ireland’s World cup qualifier with Denmark on Saturday 11 November and during The X Factor on Sunday 12 November.
Built around the iconic The Sound of Music, one of the first films to be broadcast on Sky in 1989, the advert tells the moving story of a mother and daughter and the Christmases they spend together over the course of 25 years. Starting from the wide-eyed wonder of a four-year-old watching the film for the first time, the advert takes viewers on a touching journey through the years of teenage awkwardness and a gap year spent travelling, before finally revealing the daughter as a mother herself, beginning a new cycle of Christmas movie traditions.
The advert stars Maimie McCoy (Grantchester, DCI Banks and The Musketeers) as the mother, and sisters Billie (4 years old), Dolly (7 years old) and Beau (10 years old) Gadsdon as the daughter, two of which – Dolly and Beau – featured in 2016 hit Rogue One: A Star Wars Story – available on Sky Cinema this Christmas.
The 60 second Sky Cinema Christmas TV advert is one of three that will air throughout November and December. The second ad stays with the mother and daughter and focuses on a letter to Santa, drawing inspiration from the wide array of Christmas classics available through the dedicated Sky Cinema Christmas channel. The final ad will take audiences through the doors of a themed advent calendar, providing a glimpse at some of the new premieres available on Sky Cinema throughout the festive season including Boss Baby, The Lego Batman Movie, Kong: Skull Island, Guardians of the Galaxy Vol.2 and Oscar-nominated Hidden Figures.
Client: Sky Cinema
Marketing Director: Carli Farmer
Head of Marketing: Rachael Halliday
Senior Marketing Manager: Sara Thomas
Marketing Executive: Louise Kelly
Executive Creative Director: Leon Jaume
Creative Directors: Simon Robinson
Creatives: Alicia Job, Jessica Watson
Agency Producers: Bradley Woodus, Nosisa Majuqwana
Account Handling: Ed Norrington, Richard Williams, Kya Boon
Planning: James Stevens, Adele Aitchison
Media Agency: Mediacom
Production Company: Strange Love
Director: Ben Liam Jones
Producer: Jason Lovelock
Production Manager: Katie Keith
Editor: Elena De Palma
Sound Studio: Grand Central Recording Studios
Sound Design: Tom Pugh
Post-Production: Absolute Post
Colourist: Matt Turner