Following a competitive tendering process, Clear Channel Northern Ireland has retained the Translink contract for the management of the bus shelter estate in Northern Ireland. This will see Clear Channel maintain and sell advertising across the estate of 1400 bus shelters in Northern Ireland.
As part of this contract, Clear Channel Northern Ireland will launch Adshel Live – a network of 70 digital screens. The screens will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations. The digital screens are being provided by Amscreen, Europe’s leading digital signage solutions company. The portfolio will be powered by Play IQ – Clear Channel’s intelligent scheduling and content management system; enabling seamless ad-serving across all sites.
“We are delighted to retain the Translink contract at this exciting time for public transport investment in Northern Ireland. This is a significant investment, a significant commitment and a significant moment for Irish Out-of-Home Media” said Peter Megarrell, Commercial Director, Clear Channel Northern Ireland.
“Today’s announcement is about more than brilliant new screens. This is investment with purpose. It’s about the right sites that reach the right audience at the right time. The screens are supported by amazing back-end technology that will allow brands to effortlessly ad-serve content – adding an extra layer of context to pin-sharp creative.”
According to Simon Sugar, Amscreen’s CEO: “We are so pleased to be partnering with Clear Channel Northern Ireland for the launch of Adshel Live bus shelters. This deal offers up various efficiencies – one of these being the speed of delivery via our European-based production headquarters. As well as optimising the ever-important lead times, we have the unique ability to provide easy local access to every stage of the build, ensuring the Clear Channel team has complete visibility and transparency through the delivery process.”