Tourism Ireland has launched the latest part of its autumn promotional campaign, to boost late-season travel to Ireland from around the world.
The September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business and as part of this year’s campaign, Welsh TV and radio presenter Aled Jones will be promoting Ireland to British holiday-makers.
Tourism Ireland’s autumn campaign will highlight the many festivals and events taking place right around the island this autumn and winter – from the Dublin Theatre Festival to the Bram Stoker Festival and Culture Night, Galway International Oyster Festival, Belfast International Arts Festival, Waterford Harvest Festival, Cork Jazz Festival, Savour Kilkenny, Lisdoonvarna Matchmaking Festival, Wexford Festival Opera and New Year Festival (NYF) Dublin.
It will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months, and we will continue to work closely with our colleagues in Failte Ireland to maximise the opportunities.
Tourism Ireland CEO Niall Gibbons said: “We have seen growth of +3.1% in overseas visitors to Ireland for the first seven months of 2017. Looking forward, our autumn campaign aims to take advantage of late booking trends around the world, as there is still plenty of business to play for. Many people are opting for shorter holiday breaks and autumn is a good opportunity with many world-class festivals and events happening around the island.”
Tourism Ireland’s autumn campaign is being rolled out in Great Britain, North America, Mainland Europe, Australia and emerging tourism markets.