Home Campaigns Bulmers 100% Real-time Billboard

    Bulmers 100% Real-time Billboard

    Bringing to life the brand’s new positioning “100% Irish”, this first-of-its-kind billboard combined both multi-camera motion tracking technology and hundreds of lines of personalised copy to engage thousands of festival goers at Forbidden Fruit.

    Not content with just sponsoring the festival, Bulmers also wanted to put people literally front and centre and celebrate all of the things that make the fans unique. Tapping into the behaviour and actions of festival-goers we created personalised messages based on sharp, real-time observations. The experience generated thousands of reactions over 2 days and significant engagement across social media platforms.


    Agency: ICAN
    Concept: Ciaran Dolan & Mikey Curran
    Client: Belinda Kelly, Marketing Director, Bulmers Ireland
    Creative Director – Ian McFarlane
    Art Director – Ciaran Dolan
    Copywriter  – Mikey Curran
    Technical / Programming / Screen – Algorithm
    Camera Assistant – Daniel Kelly Atkinson
    Client Director: Nikki Fitzgerald
    Client Manager: Andrew Haughey

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