The GroupM agency Mindshare has restructured its senior Irish management team with current managing director Emma O’Doherty stepping down from her role for personal reasons to take on the new role of chief planning officer.
Elsewhere Ken Nolan will take over as chief operating officer with responsibility for the day-to-day operations and management of the agency. He will report directly to CEO Bill Kinlay.
“There has never been a more exciting time to be a part of media. The pace of change and the need for Mindshare to play a greater role within our client’s business have never been clearer. I am excited and honored to be given this opportunity and looking forward to leading our company over the coming years,” says Ken Nolan.
As the agency’s new chief planning officer, Emma O’Doherty will now focus on creating transformational change to client servicing and planning.
“I’ve been incredibly proud to lead Mindshare alongside Bill Kinlay for the past six years. I am looking forward to developing our product to answer changing client and consumer needs. New talent and an expanded leadership team will bring Mindshare and our clients to even greater levels of success,” says O’Doherty.
The new leadership team also includes Dave Bruen, managing partner; David Ahlstrom, head of invention and David Kirkpatrick, the agency’s chief strategy & digital Officer.
“This new management structure is built to exploit the talent in the agency and comes at a time when Mindshare is looking to ambitiously harness its Adaptive Marketing ethos and further develop media planning services and solutions for our clients”, says CEO Bill Kinlay.
The management restructuring at Mindshare comes at the same time that fellow GroupM agencies MEC and Maxus are in the process of merging their Irish operations and can be seen against a backdrop of considerable change in the global media buying and planning industry.