Following one of the biggest pitches of the year so far, Mediavest has been appointed by Irish Distillers Pernod Ricard as its agency of record.
The appointment follows a four-way pitch that included Havas Media, Mindshare and the incumbent Vizeum. The pitch process was managed by FLE Marsh.
Brands within the Irish Distillers Pernod Ricard portfolio include Jameson, Powers, Absolut Vodka, Malibu and Jacob’s Creek. In 2016 their total media spend in the Republic of Ireland was €2.6m according to AC Nielsen.
According to Michael Clancy, managing director of Mediavest: “We are delighted to be working with such a prestigious advertiser as Irish Distillers Pernod Ricard, a business that led by Jameson, is driving the global renaissance of Irish Whiskey, selling 5.7m cases in 2016. We are excited to work them as they continue to integrate first party data and programmatic media into their overall communications strategy. Our team of data and programmatic specialists will be working closely with our strategic planners to bring the latest thinking in data science and media targeting to bear across their brand portfolio. “
“We are delighted to have appointed Mediavest as our media planning and buying agency. We are on an ambitious path with our brands as we continue to grow in volume and share. In order for us to take the next step forward, we need new thinking and new approaches, particularly in the areas of data and digital. We believe that Mediavest are the right partner for us as we continue this journey and are looking forward to working closely with them in the coming months and years,” says Catherine Casserly, marketing director, Ireland at Irish Distillers Pernod Ricard.
