Media Central has inked a year-long partnership with its4women.ie and sister brand BoxyMo.ie across its national radio network. The joint sponsorship is worth over €520,000 and includes a number of radio stations partnering with its4women.ie, the female targeted insurance brand, across the stations’ entertainment offerings.
Media Central’s youth orientated evening shows have also entered into a cross platform partnership with BoxyMo.ie, a new product to the market which specialises in finding cheaper car insurance for learner drivers, new drivers, provisional drivers and more.
Media Central has recently added the national stations Today FM and Newstalk to its suite of regional stations.
According to Neil Mac Dermott, Head of Solutions for Media Central: “We are delighted to continue and grow our relationship with its4women.ie and spearhead the launch of the BoxyMo.ie brand in Ireland. This joint sponsorship is a perfect example of how Media Central can serve clients with multiple defined audience targets and we are really looking forward to delivering standout campaigns for both brands”
Gary McClarty, Managing Director at MCL Insurance Services, operators of its4women.ie and BoxyMo.ie adds: “As the its4women.ie brand continues to grow, and we push forward with the launch of the BoxyMo.ie brand, we are keen to generate content that is relevant and relatable for both. The its4women.ie campaign is particularly exciting for us as it focuses on real stories from real women across the country and is extremely effective in communicating our brand values of trust, reliability and value. The launch of the BoxyMo.ie brand coincides with the introduction of the new BoxyMo.ie game, which represents the fun, fresh and quirky aspirations of BoxyMo.ie, while having a noble purpose at heart. Noted for its impressive gameplay, we’re confident it will resonate with young drivers in Ireland and mobilise them to discover and understand our offering. The stations at Media Central are everything our brands represent, so this is a great opportunity for us to join forces.”