The Lowdown:
Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus.
In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions, the sweet-sweet music of Little Milton and a never-ending sea of multi-coloured plastic balls.
The campaign will see the ball pool extend through the line, with balls popping up on social, print, radio and digital.
Credits:
Agency – Boys & Girls
ECD – Rory Hamilton
Art Director – Mikey Fleming
Copywriter – Eoin Conlon
Agency Producer – Derek Doyle
Business Director – Pat Stephenson
Account Manager – Andrea Dalton-Doran
Strategic Planners – Patrick Meade & Chloe Murphy
Director – StyleWar (Nicolas Krudsen & Martin Sjöstrom)
DOP – Gösta Reiland
Production Company – Smuggler
Producer – Jason Scanlon
Editor – John Mayes
Sound – Raygun/Dean Jones
VO – Emmet Kirwan
Post Production – Windmill Lane
