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Red Bull gives The Youth Lab wings

The Youth Lab, Thinkhouse’s insights and strategy consultancy, has partnered with Red Bull, Ireland’s no.1 energy drink (distributed by Richmond Marketing) for a strategic all-Ireland project.

The Youth Lab’s insights and strategic recommendations will frame the brand’s strategic thinking in Ireland for 2018 and beyond. The project aims to unlock relevant Irish youth culture insights and contextualize today’s, and tomorrow’s, consumer motivations and behaviours around energy drink consumption. The project will be delivered, working in partnership with Richmond Marketing and ‘The Love Network,’ (Thinkhouse’s global network of 18-35 year olds).

The Youth Lab was launched by Thinkhouse in 2015 and now, across its offices in Ireland and the UK, provides insight and consultancy services to some of the world’s biggest brands. Amongst others, The Youth Lab is also working with Electric Ireland & ESB; online fashion retailer MissGuided.com and Hotels.com

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