Ireland’s leading entertainment website Entertainment.ie has won Virgin Media’s first ever “Virgin Media Experience Day” which will see the two collaborate on a media plan for 2017.
Initially, Virgin Media briefed its media partners at an event held in December. During the event, media suppliers were briefed on Virgin’s brands plans and priorities for 2017 with the objective to create closer collaboration between the company and its media partners.
A total of 60 submissions across digital, TV, radio, press, OOH were submitted with a trip to Chicago up for grabs as an incentive.
With the pitch whittled down to four finalists, the entertainment website proposed an exciting collaboration which enable Virgin Media to leverage highly its relevant entertainment.ie audience.
Micheal Scully, CEO of entertainment.ie noted:
“With a huge push from our fantastic sales partner Electric Media, entertainment.ie delivered significant innovation and excitement using our unique market position and data. Virgin Media is a red-hot brand and we’re delighted to have won this opportunity”, says Micheal Scully, CEO of Entertainment.ie.
Meadhbh Quinn, head of brands and marketing for Virgin Media adds: The ‘Virgin Media Experience Day’ was a first for us and we were delighted with the energy and passion of the submissions received. After much deliberation we selected the entertainment.ie concept for its delivery of that all-important red hot impact for Virgin Media.