“The F Word” is the theme for the next Marketing Society’s Future Council event which will be held in Odessa on February 23.
The event will look at marketing moments which didn’t go quite according to plan. Speakers on the night include John Fanning from UCD, Fiona Field of Mediaworks and Aoife McGuigan of Lucozade.
According to Chloe Murphy, Chair of the Future Council: “In our industry, we’re great at celebrating success but never talk about when things don’t go to plan, and these are often the moments where huge learning opportunities lie. We hope attendees walk away with some practical advice for navigating and learning from failure and some inspiration for their future careers – all while having some fun and meeting other marketers at their level.”
The Future Council is a relatively new initiative from the Marketing Society, which launched in 2016 to promote thought leadership for the future leaders of the marketing community. ‘The F Word’ is the Council’s second event, following on from the success of ‘Influencing the Influencers’.
With a representative group in place, the Council counts Chloe Murphy from Boys and Girls, Mary Sheahan from MCCP, David Deeley from Bord Bia, Dermot Markey from Google, Aoife Marron, Hannah-Louise Dunne from Radical and Karen Sheehan from IPSOS MRBI as its members.
Working alongside the General Council, the Future Council also support the Council in delivering high calibre events that appeal to marketers at all levels and assist with the development of the society’s digital offering, including its online database of case studies and talks.
Tickets for the night are available now. Book your place online today.