Exterion Media has launched a digital media gallery in Connolly Station, Dublin. The digital gallery is the first of its kind in Ireland and offers significant creative opportunities including synchronised and sequential transitions across twelve dPods.
The twelve 70” dPods replace the six sheet gallery which has been used extensively by brands to create impact and cut-through in the station. Connolly is Ireland’s busiest station and the central business transport hub of the Capital with nearly 9 million passengers passing through it on an annual basis.
The installation of the twelve dPod gallery continues Exterion Media’s transformation of the advertising estate across the Iarnród Éireann network. This latest investment underpins the leading media owner’s commitment to develop digital OOH in relevant, high dwell time and audience rich locations.
According to Mel Kellegher, Manager Commuter Advertising Network at CIÉ: “Continuing targeted investment in our OOH estate, we are delighted with the launch of the Digital Media Gallery in Connolly Station by Exterion Media. The development is an innovative enhancement of the already popular 6 sheet gallery which will complement the existing suite of digital and classic formats available in Connolly Station and across the CIÉ estate.”
“The digitisation of the Connolly Gallery marks a further step in our journey to transform the traditional OOH landscape in Ireland. Quality digital formats allow advertisers to optimise consumer engagement through the inherent capabilities of digital. The Connolly Digital Media Gallery will provide brands with a multitude of digital creative opportunities and we look forward to hosting campaigns that take advantage of this new digital media format,” added Stewart Smyth franchise & operations Director with Exterion Media.
A video of the Digital Media Gallery can be found here