Lighting a candle for Irish Water Safety
Christmas is a time of celebration. But it’s also a time of reflection. A time when we gather with our nearest and dearest, remember those who have passed and look forward to what next year might bring.
With shorter days and colder weather, we spend less time on the water. As the winter storms and wet weather begin we get a glimpse of the latent destructive power that waits in the waters around us.
For Irish Water Safety, it’s the perfect time of year to shine a light on the 133 people on average annually who tragically lose their lives to drowning. By being alert to the dangers, by learning swimming and life saving skills and by always wearing a life jacket on water… together we can bring this number down in 2017.
This December we launch a national campaign on Cinema, TV, Radio and Digital that quite literally lights a candle for each of the 133 people who lose their lives in our seas, rivers and lakes; in water on our farms and sometimes even at home. We’re asking people all over Ireland to do the same this Christmas and keep their memory alive by both encouraging and practicing water safety. If we can all be more aware, it will save lives.
Agency – Watson Creative
Production Company – Street Monkey
Creative Director – John Watson
Director – Robert James
Editor – Andy Keil
Sound – Dean Jones, Raygun
Media – Cathal Lucas, The Media Farm
Digital – Carl Buckley
Client – Roger Sweeney, Irish Water Safety