One of the highlights of the annual marketing calendar – The Marketing Society’s Christmas Lunch and the Research Excellence Awards – takes place next Friday in the Shelbourne Hotel.
A total of seven categories make up this year’s awards which are sponsored by IMJ, Livewire, DMG Media, Exterion Media, Wide Eye Media, TheJournal.ie and Research Now.
Entertainment on the day will be provided by Deirdre O’Kane.
The shortlist, which was published this week is as follows:
Advertising Research, Sponsored by Wide Eye Media
Coyne Research
Irish Life
Locating “The Comfortable Zone”
IPSOS MRBI
Premier Lotteries Ireland
60 Million Ways To Kill Your Granny
RedC
Vodafone
No Porkies
Excellence in Qualitative Research, Sponsored by DMG Media
Behaviour & Attitudes
RTÉ
Finding the Sweet Spot
Bord Bía
Bewleys
Wide Awake in America
Spark Market Research
Lidl
Creating an Equal
Brand Development & Strategy, Sponsored by The Journal.ie
Behaviour & Attitudes
Britvic
Project Revel: Ambition through insight
Coyne Research
Ulster Bank
A Mortgage You Can Live With
RedC
Centra
How Centra used Research to Maximise Revenue Gains from Store Re-Vamps
Spark Market Research
Today FM
Brand New Today – Creating Radio Relevance
Innovation Research Approach, Sponsored by Exterion Media
Behaviour & Attitudes
RTÉ
Finding the Sweet Spot
Ignite
Vodafone Ireland
Winning the Battle for Christmas
IPSOS MRBI
The Irish Times
Gone in 48 Minutes
Excellence in Data Analytics, Sponsored by Research Now
Experian Ireland
Eir
Unravelling the Segmentation Conundrum
