Home News Experiential Agency Imagine Rebrands as BEcause Ireland

Experiential Agency Imagine Rebrands as BEcause Ireland

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BEcause Ireland’s Jonny Davis; founder and managing director and Paddy Davis; Client Services Director with Sharon Richey; CEO; BEcause Experiential

The Dublin-based experiential marketing agency Imagine has rebranded as BEcause Ireland following a decision to partner with the global experiential network BEcause.

Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis and it works with a wide range of technology, automotive and FMCG clients on a mix of consumer and corporate events, and employee brand experiences.  Some of the brands it has worked with include Renault, Dropbox, Google, Deliveroo and NIVEA.

BEcause has worked with many of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. According to Jonny Davis, the move into Ireland strengthens BEcause’s position as a global brand experience agency. It also marks an evolution for the team in Dublin.

“This is an evolution for us as an agency; we have big ambitions, and this is the move we need to make to grow our client offering even further,” comments Jonny Davis, managing director at Imagine.

“A partnership with BEcause is a perfect fit for us; we are culturally compatible, with shared passions and the same belief systems and values. We’re already working closely with the UK team on several live pitch opportunities, and we’re proud to be joining this growing global experiential network. We believe this move will allow us to deliver even bigger and better brand experiences for our clients,” he says.

The announcement follows on from a call from Because’s CEO Sharon Richey for like-minded agencies to join the global group.

“We’ve been looking for like-minded partners to join the BEcause group since the start of 2016 and Imagine is everything we set out to find,” says Richey.

“There is a hugely tangible value exchange to be found in global independent agencies working together, making the most of each other’s strengths and different attributes. Working with like-minded founders is inspiring, and this partnership will be hugely beneficial to both parties and, most importantly, to our respective clients,” she adds.

BEcause’s client list includes the likes of Heineken, General Mills, British Gas and the UK Government.

Pictured are Margaret Forsyth, Tesco Ireland and Laura O'Connell, BEcause, at the experiential marketing masterclass hosted by BEcause Ireland, formerly Imagine Marketing, at the Marker Hotel on Thursday 10th November, to showcase the most exciting and effective experiential marketing campaigns from around the world. Guests from across the brand marketing sector in Ireland got the chance to try out the latest cutting-edge Virtual Reality (VR) technology, which is transforming experiential marketing, and hear about innovative solutions to the biggest experiential challenges marketers face when planning and evaluating campaigns. Last month Imagine Marketing announced that it has become part of the global experiential marketing network BEcause. The new partnership saw Imagine rebranded as BEcause Ireland, strengthening BEcause’s position as a global brand experience agency and marking an evolution for the team in Dublin, which plans to double its headcount to 20 and achieve an annual turnover of €5m by 2019. Currently BEcause Ireland works with a wide range of technology, automotive and FMCG clients on a mix of experiential, corporate event and shopper marketing campaigns and with brands such as Renault, Dropbox, Google, Deliveroo and NIVEA. See https://www.becausexm.com/dublin for more information.ENDS No repro fee For more information please contact Mary Gleeson 086 2213077 marygleeson30@gmail.com
Pictured are Margaret Forsyth, Tesco Ireland and Laura O’Connell, BEcause, at the experiential marketing masterclass hosted by BEcause Ireland, formerly Imagine Marketing, at the Marker Hotel on Thursday 10th November, to showcase the most exciting and effective experiential marketing campaigns from around the world.
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