The Dublin-based experiential marketing agency Imagine has rebranded as BEcause Ireland following a decision to partner with the global experiential network BEcause.
Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis and it works with a wide range of technology, automotive and FMCG clients on a mix of consumer and corporate events, and employee brand experiences. Some of the brands it has worked with include Renault, Dropbox, Google, Deliveroo and NIVEA.
BEcause has worked with many of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. According to Jonny Davis, the move into Ireland strengthens BEcause’s position as a global brand experience agency. It also marks an evolution for the team in Dublin.
“This is an evolution for us as an agency; we have big ambitions, and this is the move we need to make to grow our client offering even further,” comments Jonny Davis, managing director at Imagine.
“A partnership with BEcause is a perfect fit for us; we are culturally compatible, with shared passions and the same belief systems and values. We’re already working closely with the UK team on several live pitch opportunities, and we’re proud to be joining this growing global experiential network. We believe this move will allow us to deliver even bigger and better brand experiences for our clients,” he says.
The announcement follows on from a call from Because’s CEO Sharon Richey for like-minded agencies to join the global group.
“We’ve been looking for like-minded partners to join the BEcause group since the start of 2016 and Imagine is everything we set out to find,” says Richey.
“There is a hugely tangible value exchange to be found in global independent agencies working together, making the most of each other’s strengths and different attributes. Working with like-minded founders is inspiring, and this partnership will be hugely beneficial to both parties and, most importantly, to our respective clients,” she adds.
BEcause’s client list includes the likes of Heineken, General Mills, British Gas and the UK Government.