Credits:
Agency: Cawley Nea\TBWA
Agency Producer: Alexandra Cullen
Creative Director: Adam Crane
CEO: Deirdre Waldron
Art Director: Adam Crane
Copywriter Niall McDonnell
Art Director: Cian Tormey
Account Director: Linda O’Connell
Senior Account Manager: Niamh McDermott
Planning Director: Mark Nolan
Planner: Katie Jones
Finished Artist: Gosia Sitek
Web Design and Development: Johan Sand, Carlos Garcia, Paola Beas
Production Company: Assembly
Director: Ben Cleary
Executive Producer: Rebecca Bourke
Post-Production: Screen Scene
Edit: Jake Walshe
Grade: Screen Scene
Sound: Mutiny
Sound Engineer: Mark Richards
The Lowdown:
With the aim of increasing awareness of domestic violence, Cawley Nea\TBWA has created a new campaign for Cosc – the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, an executive office of the Department of Justice and Equality.
The campaign insight, ‘You’re not a Bystander, You’re a Witness’, activates bystanders and informs them of their role in decreasing and preventing domestic violence where it is safe and legal to do so.
The TV films were shot by 2016 Academy Award Winner, Benjamin Cleary (‘Stutterer’, Best Short Film (Live Action)); while internationally acclaimed photographer, Alex Telfer, developed OOH and extensive visual assets. The campaign is also supported with digital, a national radio campaign as well as a new website: whatwouldyoudo.ie
