Home Campaigns You’re not a Bystander, You’re a Witness – Cawley NeaTBWA

    You’re not a Bystander, You’re a Witness – Cawley Nea\TBWA


    Agency: Cawley Nea\TBWA
    Agency Producer:  Alexandra Cullen
    Creative Director: Adam Crane
    CEO: Deirdre Waldron
    Art Director: Adam Crane
    Copywriter Niall McDonnell
    Art Director: Cian Tormey
    Account Director: Linda O’Connell
    Senior Account Manager: Niamh McDermott
    Planning Director: Mark Nolan
    Planner: Katie Jones
    Finished Artist: Gosia Sitek
    Web Design and Development: Johan Sand, Carlos Garcia, Paola Beas
    Production Company: Assembly
    Director: Ben Cleary
    Executive Producer: Rebecca Bourke
    Post-Production: Screen Scene
    Edit: Jake Walshe
    Grade: Screen Scene
    Sound: Mutiny
    Sound Engineer: Mark Richards

    The Lowdown:

    With the aim of increasing awareness of domestic violence, Cawley Nea\TBWA has created a new campaign for Cosc – the National Office for the Prevention of Domestic, Sexual and Gender-based Violence, an executive office of the Department of Justice and Equality.

    The campaign insight, ‘You’re not a Bystander, You’re a Witness’, activates bystanders and informs them of their role in decreasing and preventing domestic violence where it is safe and legal to do so.

    The TV films were shot by 2016 Academy Award Winner, Benjamin Cleary (‘Stutterer’, Best Short Film (Live Action)); while internationally acclaimed photographer, Alex Telfer, developed OOH and extensive visual assets. The campaign is also supported with digital, a national radio campaign as well as a new website: whatwouldyoudo.ie 

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