Campaign: The Cleverness Test
Gary Ryan, Managing Director
Geoff Codd, Head of Marketing
Yvonne Boyle, Marketing Manager
Amy O’Shaughnessy, Communications Manager
Executive Creative Director: Rory Hamilton
Creative Director: John Kilkenny
Copywriter: Rachel Carey
Art Director: Bairbre McGlade
Account Director: Sarah Sherry
Account Manager: David Carter
Account Executive: Kim Gray-Ennis
Planner: Chloe Murphy
Head of Production: Derek Doyle
Agency Producer: Sarah Chadwick
Director: Oskar Bård
Production Company: Hobby
Photographer: Liam Murphy
“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects – coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It’s a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls (www.boysandgirls.com) commenting on its new campaign for Energia (www.energia.ie). Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH.
Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.
Energia’s overall campaign spend in the October to December 2016 period is €2m.
Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We’re hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers – showing that clever people really should choose Energia.”