Client: Energia
Campaign: The Cleverness Test


Gary Ryan, Managing Director
Geoff Codd, Head of Marketing
Yvonne Boyle, Marketing Manager
Amy O’Shaughnessy, Communications Manager


Executive Creative Director: Rory Hamilton
Creative Director: John Kilkenny
Copywriter: Rachel Carey
Art Director: Bairbre McGlade
Account Director: Sarah Sherry
Account Manager: David Carter
Account Executive: Kim Gray-Ennis
Planner: Chloe Murphy
Head of Production: Derek Doyle
Agency Producer: Sarah Chadwick
Director: Oskar Bård
Production Company: Hobby
Photographer: Liam Murphy

The Lowdown:

“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects – coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It’s a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls ( commenting on its new campaign for Energia ( Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH.

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia’s overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We’re hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers – showing that clever people really should choose Energia.”

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