Virgin Media Solutions is the new advertising sales agency of TV3 Group representing all TV3 Group channels and Virgin Media platforms across Ireland and the UK.
Apart from all TV3 Group channels including TV3 and 3e, it will also represent all advertising sales for Virgin Media including its video on demand (VOD) on the Virgin Media platform and Virgin Media’s public Wi-Fi services.
The Virgin Media Solutions Ireland sales team will be headed up by Paula McCarthy, who previously held the position of brand solutions director of TV3 Group. Virgin Media Solutions UK, meanwhile, will be headed up by Gareth Vaughan Jones, who was previously head of advertising in Virgin Media UK. Both Paula and Gareth will report to TV3 Group Commercial Director Gavan Byrne.
According to TV3 group managing director, Pat Kiely: “I am delighted to launch this exciting next step in TV3’s commercial development. Working with Virgin Media and Liberty Global means we can now offer a unique and sophisticated service to future proof our advertising proposition. TV3 has a proud track record in ad sales delivery and innovation and I look forward to building on this great reputation. With the support of our partners, Virgin Media Solutions is now a new force in advertising sales.”