Alan Kelly, Rothco’s executive creative director has been announced as a member of the Integration Jury at the prestigious London International Awards (LIA). Alan joins Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide, who will be leading the Integration Jury in the United States this October.
“I can’t wait to see some amazing work at this year’s LIA awards in Las Vegas,” says Kelly.
“Integration is such an interesting category as it’s not just about ideas that integrate different media channels but it’s also about ideas that integrate into culture itself. It’s an honour to be part of the jury that will help decide which of those ideas stood out as the most impactful and surprising.”
Since its inception in 1986, LIA has been celebrating creative excellence in advertising, digital, production, design, music, sound and technology.
Kelly will be amongst 100 creatives from over 22 countries around the world. Each jury is comprised of the most talented, recognised and awarded individuals from within their respective fields. All of the jury members from the twelve LIA panels will judge on site in Las Vegas over the course of a week.