Home News Radical Creates First VR Campaign to Promote AIB’s GAA Sponsorship

Radical Creates First VR Campaign to Promote AIB’s GAA Sponsorship

Club Fuels County 360With the All Ireland finals drawing closer and all eyes on the Dublin and Kerry match this weekend, the Core Media-owned Radical has created a piece of virtual reality content for client AIB that shows what it’s like to be a Dublin GAA fan on Hill 16 on an All-Ireland Sunday.

Shot in full 360 video and ambisonic sound, the video is the first ever GAA related VR immersive experience and features former Dublin and Ballymun Kickhams star Alan Hubbard.

The video forms part of AIB’s summer campaign called ‘Club Fuels County’ and GAA fans can view the 360 video on Facebook and YouTube.

According to Mark Doyle, AIB Group Brands Director, “Radical have done an outstanding job at bringing new and innovative thinking to our GAA sponsorship. The 360 VR experience they developed is like nothing fans have ever seen or heard before! We’re all very proud of this project. “

Meanwhile, the president of the GAA, Aogán Ó Fearghaíl, says, “AIB have been partners with the GAA for more than 25 years now and we’re delighted that they continue to positively showcase our national games through their engaging campaigns and content. We really enjoyed being part of the action on the Hill when we viewed AIB’s 360 video and we hope fans will too.”

“This work for AIB is a perfect example of how great creative ideas partnered with a real understanding of the power of technology can produce amazing brand experiences,” adds Radical director, Eve Conboy. “We’ve wanted to use VR for some time, but it needed to be right for the idea, not just for the sake of it. Letting fans experience the goosebumps moment of standing in the middle of Croke Park on match day is a perfect demonstration of the future of emotional storytelling, using technology to bring great creative to life for audiences in a new way. The team at AIB had a big ambition to bring GAA fans something special this year, and we’ve been very excited to help them do this.”

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