Fresh from its recent Guinness Pro 12 title success, Connacht Rugby has bagged Elverys Intersport as its new title sponsor and official retail partner in a three-year deal.
The deal will re-establish Elverys’ relationship with Connacht Rugby dating back to 2005. For the past few years Connacht had a sponsorship relationship with Life Style Sports, which also sponsors Leinster Rugby.
Elverys, which was established in 1847, is Ireland’s oldest sports store, and today has 58 stores countrywide. Currently the business employs almost 800 people in Ireland. In 1995, Elverys became part of the Intersport group, one of Europe’s largest sporting goods buying groups.
The new Connacht range for the upcoming season will feature the Elverys Intersport branding and will be launched in late July.
Speaking about the sponsorship Elverys Intersport Chief Executive Patrick Rowland highlighted that the opportunity to re-establish a relationship with Connacht was a perfect fit for Elverys:
‘’We believe that this is a great opportunity given our roots in the West of Ireland to launch a partnership with a local organisation who also have a significant national and international presence. Connacht Rugby mirror our ambition to be the best and most successful brand in each of our respective sectors,” he says.
Buying & Marketing Director of Elverys Intersport, Loman Caulfield added that “down through the years we have been involved with Connacht Rugby at all levels of the game throughout the province, having previously sponsored the professional team, the Connacht Schools Cup, the Connacht junior team, as well as a number of All Ireland League clubs. Our heart is in Connacht and this is well reflected in our backing of Connacht Rugby.”