Home Campaigns Electric Ireland ‘The Power Within’ – RTÉ AdLab

    Electric Ireland ‘The Power Within’ – RTÉ AdLab

    As Ireland prepares to send its biggest ever team to the Rio Olympics, Electric Ireland builds on the strong partnership with the Olympic Council of Ireland, having successfully sponsored the Team for the London 2012 Olympics.

    ‘The Power Within’ campaign includes a strategic partnership with RTÉ across all platforms with all creative produced by RTÉ AdLab for TV, Digital and Radio.

    ‘The Power Within’ showcases the stories of Team Ireland athletes and their innate power to overcome any obstacle to realise their dreams.

    It’s about trusting your instincts, visualising your own success, and believing in yourself to overcome any obstacle to achieve your goals.

    The campaign features Boxer Paddy Barnes, Gymnast Kieran Behan, Rower Sinead Lynch and Swimmer Fiona Doyle.


    Client: Electric Ireland
    Agency: RTÉ AdLab
    Creative Director: Gavin McAuliffe
    Executive Producer: Gavin McAuliffe
    Production Company: Red Pepper
    Director: Martin Daneels
    DOP: Cathal Watters & Joe Edwards
    Post Production: Raygun
    Editor: Bernard Clarke
    VFX: Eddie Shannon
    Sound: Dean Jones

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