As Ireland prepares to send its biggest ever team to the Rio Olympics, Electric Ireland builds on the strong partnership with the Olympic Council of Ireland, having successfully sponsored the Team for the London 2012 Olympics.
‘The Power Within’ campaign includes a strategic partnership with RTÉ across all platforms with all creative produced by RTÉ AdLab for TV, Digital and Radio.
‘The Power Within’ showcases the stories of Team Ireland athletes and their innate power to overcome any obstacle to realise their dreams.
It’s about trusting your instincts, visualising your own success, and believing in yourself to overcome any obstacle to achieve your goals.
The campaign features Boxer Paddy Barnes, Gymnast Kieran Behan, Rower Sinead Lynch and Swimmer Fiona Doyle.
Client: Electric Ireland
Agency: RTÉ AdLab
Creative Director: Gavin McAuliffe
Executive Producer: Gavin McAuliffe
Production Company: Red Pepper
Director: Martin Daneels
DOP: Cathal Watters & Joe Edwards
Post Production: Raygun
Editor: Bernard Clarke
VFX: Eddie Shannon
Sound: Dean Jones