Next week will see a number of the country’s top Adland executives join the host of global celebrities and industry leaders in France for this year’s Cannes Lions International Festival of Creativity.
Core Media, as Ireland’s largest media communications group, is to be well represented from an Irish perspective with a total of 10 delegates attending.
Among the team from Core are two of this year’s Young Lions, David Wright and David Thomson, who will represent Ireland in the media category. The Young Lions Media Competition challenges the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success.
According to Geoff McGrath, Director of Group Transformation and Managing Director of Starcom, “Businesses must continue to see creativity as a primary and differentiating commercial tool. As such, it is vital that we maintain a clear and comprehensive understanding on what excellence looks like at a global level. This is why we are happy to, and will continue to, make such an investment with the Cannes Lions International Festival of Creativity”.
As part of IMJ/Adworld.ie’s Cannes coverage next week the team at Core Media will be supplying a daily update on the latest trends and insights which will be published on Adworld.ie every afternoon as well as on IMJ’s social media channels.