Festival fever has taken hold of Ireland this summer and has now extended to the marketing and advertising industry. Electric Media has lined up super stars of content advertising, added in some fun, beer and music to create the first Media Festival in Ireland.
The main stage will be headlined by BBC Storyworks, followed by The Guardian Labs and The Irish Times Content Studio. These leading publishers will deliver on branded content research, exceptional case studies and local insights.
Pre-event research indicated that tracking Return On Investment for content marketing is a challenge for brands, with this in mind Outbrain will be running ROI Advisory Clinics, educating brands on setting up for trackable success when storytelling.
The Festival will also run fun and interactive with leading Irish publishers including Balls.ie and Entertainment.ie, not forgetting a cheeky appearance from Waterford Whispers News!
SPARK is Electric Media’s activation division, assisting brands to bring their digital campaigns to life in the real world. The Electric Content Festival is the perfect example of effective brand activations that SPARK can arrange.
The Festival will take over South Studios, a former brewery and tannery. The River Poddle courses beneath its floorboards and with raw original features throughout the building, the venue oozes character that is perfect for the festival vibe.
The inaugural Electric Content Festival will wrap up with food, music, live DJ and entertainment making this an unmissable event for content marketers.
For more information or to buy tickets click here