For the past two years, Farrell has been director of strategy and marketing at Davy Stockbrokers. Prior to that he was managing director of IPG Medibrands.
One of the most respected marketers, he also spent four years as commercial director of the Irish Times and five years as marketing director of O2 Ireland.
According to Tony Hanway, CEO of Virgin Media: “I am delighted to welcome Paul to this key commercial position at Virgin Media. Paul has a strong commercial focus, a proven track record in sales and marketing, an excellent understanding of the telecommunications and media sectors. These are exciting times in Virgin Media and I am confident Paul will add hugely to our creative marketing strengths and make a dynamic contribution to our continued success.”
“I am delighted to get the opportunity to join the team at Virgin Media as they continue to build on the successful launch of the brand in Ireland. The Virgin brand is still relatively new to Irish customers and it’s a really exciting time to be part of the local team as we focus on delivering innovative and top quality services for our customers,” says Paul Farrell.
In his new role at Virgin Media, he will join the company’s executive board and report directly to Hanway.