Home News AdGrads Get Ready for the Pitch Night with PML and JCDecaux

AdGrads Get Ready for the Pitch Night with PML and JCDecaux

Pictured L-R: Rosie Hand, Course Director, Alison Sheehy, 2016 Class Rep for MSc in Advertising and Amy Burke, Marketing Executive at PML Group

The annual AdGrad 2016 Pitch Night takes place next week on June 2nd and PML Group and JCDecaux have worked with the class to promote the night via a Metropanel 6 Sheet outside DIT Aungier Street.

As part of the Pitch Night, the class of 24 have been split into two teams of 12, Fenomeno and 12th Man, and will go head to head presenting their marketing plans for two brands. Fenomeno’s client is Connacht Gold butter and 12th Man’s is McCambridge’s bread.

OOH advertising for the AdGrad Pitch Night is currently running on a Metropanel directly outside DIT’s Aungier Street campus, with creative designed by the class themselves.

Speaking of the programme, Amy Burke, Marketing Executive at PML Group, said: “PML Group has been associated with the DIT MSC Advertising programme for 26 years and we are delighted to continue our support of the course. It is an excellent programme where students develop important skills for developing, planning and executing marketing campaigns. The calibre of work from students taking part in the course is always strongly showcased at the AdGrad Pitch Night; we look forward to seeing what great ideas the two teams have come up with this year for their clients.”

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