Home Campaigns VHI Life ‘Bobby the Goldfish’ – Publicis Dublin

    VHI Life ‘Bobby the Goldfish’ – Publicis Dublin


    Agency: Publicis Dublin
    Client: Vhi Healthcare
    Creative Director: Carol Lambert
    Art Director: Carol Lambert
    Writer: Ronan Nulty
    Producer: Niamh Skelly
    Account Director: Rebecca Clarke
    Client Service Director: Geraldine Jones
    Head of Strategic Planning: Rory O’Rourke
    Client: Marie Collier
    Client: Adam Bacon
    Production Company: Piranha Bar
    Director: Gavin Kelly
    Production Producer: Emily Brady
    Sound: Mutiny
    Music: Echolab

    The lowdown:

    Publicis Dublin launch Vhi LIFE, the brands first entry into the life insurance market. ‘Bobby the Goldfish’ is a charming animated spot that shows the awkward moment a parent goes through when faced with a difficult life question. The scenario prompts the viewer to prepare for looking after loved ones by calling Vhi LIFE.

    Publicis Dublin creatives Carol Lambert and Ronan Nulty worked alongside animators at Piranha Bar. The integrated campaign includes film, OOH, digital formats, radio, DM and promotional activity to guide the new Vhi LIFE product through a complete customer journey experience.

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