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Retailers boosted by early Easter period

shutterstock_395393473The latest market share figures from Kantar Worldpanel in Ireland show that the early Easter period provided a boost to the grocery market with supermarket sales growing by 4.6% in the 12 weeks to March 27th.

All retailers benefitted from the buoyant period and SuperValu once again retained the top spot with a 24.9% share of the market, up 0.1% year-on-year.

With a market share of 23.9%, Tesco was in second place, followed by Dunnes Stores on 23.5%.

“Tesco posted sales growth for the fourth consecutive month as their performance continues to improve.  Volume growth remains stronger than value – an increase of 2.7% compared with 1.4% – as keeping prices low continues to be a major focus for the retailer,” according to David Berry of Kantar Worldpanel.

“Growth for Dunnes Stores continues to be driven by larger shopping trips, with spend per trolley increasing by an impressive €3 year on year.  The success of the Shop and Save campaign continues, and has proved particularly effective with families, where Dunnes now captures 25.6% of the market compared with 23.9% this time last year,” says Berry.

Elsewhere, Lidl continues to set the pace with the strongest sales increase in the sector – 9.5%. Aldi’s sales growth, meanwhile, remains healthy, with an increase of 1.5% on last year as shoppers spend more on each visit. Combined the German discounters have 17% of the market, up from 16.9% in 2016.

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