RTÉ Director General Noel Curran
The Irish media industry was out in force at the annual Media Awards in the DoubleTree by Hilton Hotel last night, March 31st.
With a record number of entries to the Awards this year, a total of 910 people, representing media agencies, media owners and clients, packed the ballroom of the hotel.
With 22 categories, the big winner on the night was Starcom which walked away with five Gold awards, including the Grand Prix and the Rising Star Award which this year went to Colum O’Hara. Starcom won the hotly contested Grand Prix for its work with the Heineken-owned Orchard Thieves cider.
Starcom’s sister agency, Mediaworks also picked up five Gold, two Silver and a Bronze awards. Four of the Gold awards were for campaigns on behalf of the discounter Lidl while the other Gold was for work with KBC Bank.
Other media agencies that picked up Gold awards on the night included Vizeum and PHD, both of which won two apiece while Havas Media also picked up a Gold award for Hyundai.
Media owners that fared well on the night included the Irish Times, Journal Media, TV3 and Maximum Media, all of which picked Gold awards while the Sunday Business Post won Media Brand of the Year.
The Media Agency of the Year (ROI) went to Carat while Genesis in Belfast won the Northern Ireland Agency of the Year.
Elsewhere, Core Media won the Agency Network of the Year Award while Sales Team of the Year went to Media Central.
The 2016 Media Hero Award was won by Noel Curran (above), the outgoing director general of RTÉ for his services to the Irish media industry. Curran is due to step down from the job over the coming months.
A full list of all the winners, including the Silver and Bronze winners is detailed below.
This year’s Media Awards were kindly sponsored by RTÉ Media Sales, DMG Media, Dublin Airport, Maximum Media, Wide Eye Media and the Sunday Business Post.
Media Awards 2016: The Winners
Best Use of Media [ROI or NI] Medium / Large
GOLD: Mediaworks/KBC/ The Bank of You
SILVER: Starcom/ Heineken/ Heineken Rugby World Cup- It’s Your Call
BRONZE: Mediaworks/Lidl/Marketing With Emotion
Best Use of Media [ROI or NI] Niche
GOLD: Mediaworks/ Lidl/ Lingerie Worth Showing Off
SILVER: Carat Ireland/ Gas Networks Ireland/ Carbon Monoxide Awareness Week 2016
SILVER: MEC Global/ Vodafone/ #4G Live – Kodaline
Best Use of Interactive / Digital Media
GOLD: Mediaworks/ Lidl/ Marketing with Emotion
SILVER: Starcom/ Heineken/ Orchard Thieves
BRONZE: Carat Ireland/ Guinness/ Guinness Rugby World Cup
Best Use of Sponsorship / Product Placement
GOLD: PHD/ Mondelez – The Natural Confectionery Company/ Launching Jelly-phants!
SILVER: Starcom/ AIB/ GAA- Backing Club and County
BRONZE: MEC Global/ Visa/ Don’t Miss a Beat!
Best Sales Initiative [ROI or NI]
GOLD: TV3 Group/ 3Digital/ 3player Live Streaming – Dynamic Ad Insertion
SILVER: Starcom/ Heineken/ Heineken Media Immersion Planning Process
BRONZE: Core Media / UTV Radio Solutions/ Core Media / UTV Radio Solutions/Solus Access – A Premium Sales Initiative
Best Research Initiative
GOLD: Journal Media/Mediaworks/ Lidl/ Retail Online Native Advertising Case Study
SILVER: Exterion Media/ Exterion Media/ Ireland on the Move: The Journey Starts Here
BRONZE: Kinetic & GroupM/ Convenience is King – Convenience Shoppers’ Interactions with Out of Home
Best Use of Data / Analytics
GOLD: Vizeum Ireland/ RTÉ GAAGO/ GAAGO
SILVER: MediaVest/ 48/ How Data Rules Our Business
BRONZE: DMG Media Ireland / EVOKE.ie/ EVOKE.ie Analytics
Best Use of Search
GOLD: Havas Media/ Hyundai/ Change Is Good
SILVER: Mediaworks/ Trocaire/ 7,058 More Chickens Year On Year
BRONZE: MediaVest/ Aviva/ Owning Search During the Busiest Health Insurance Month Ever!
Best Collaboration between Agency and Media Owner: Broadcast
GOLD: Vizeum Ireland & Media Central/ Tayto Park/ Tayto Park – The Cú Chulainn Coaster Launch
SILVER: PHD & 2FM/ Mondelez – Cadbury/ Cadbury ‘Cadvent Countdown
BRONZE: Starcom & TV3/ Heineken/ Heineken and TV3 Rugby World Cup- It’s your Call, Sin Bin
BRONZE: Starcom & CommunicorpOne/ Heineken/ It’s Your Call, Off the Ball
Best Collaboration between Agency and Media Owner: Print
GOLD: PHD & The Irish Times/ Kenco Coffee/ Coffee vs. Gangs
Best Collaboration between Agency and Media Owner: OOH
GOLD: Kinetic & Starcom/ Heineken Ireland – Orchard Thieves/ #BeBold on OOH
SILVER: PHD, Exterion Media & Eclipse Media/ Mondelez – Creme Egg/ Creme Egg Flirt Board
BRONZE: PHD / PML & Exterion/ Permanent TSB/ Disrupting the Mortgages Market
Best Collaboration between Agency and Media Owner: Digital
GOLD: Mediaworks & Maximum Media/ Lidl/ Lingerie Worth Showing Off
SILVER: Starcom & Maximum Media/ AIB/ GAA backing Club and County- #TheToughest Partnership
BRONZE: MediaVest & Journal.ie/ Electric Ireland/ Electric Ireland Journal.ie Personalised Newsfeed
Best Collaboration between Agency and Media Owner: Multi Media
GOLD: Starcom & TV3/ Heineken/ Heineken Rugby World Cup- It’s Your Call
SILVER: Mediaworks & LovinDublin/ McDonald’s/ McMór – The Best of Ireland In A Bun
SILVER:The Irish Times & PHD/ Kenco/ Mondelez / Kenco – Coffee vs Gangs
Best Regional Media Initiative
GOLD: Carat Ireland/ Harp/ Harp in Culture 2015
SILVER: Dublin’s 98FM/ Dublin’s 98FM/ 98FM’s Best of Dublin Awards
BRONZE: Dublin Airport/ Dublin Airport Regional Campaign
Creative Direction / Execution by Media Owner
GOLD: Media Central/ Heineken/ Heineken Sound Atlas
SILVER: Media Central/AIB/ AIB Spark
BRONZE: Media Central/ Tayto Park/ Tayto Park
Creativity in Media
GOLD: Starcom/ Heineken/ Orchard Thieves
SILVER: Carat Ireland/ Guinness/ Guinness Rugby World Cup
BRONZE: Radical/ Aer Lingus/ Aer Lingus: Bringing People Home for Christmas since 1936.
GOLD: Colum O’Hara/Starcom
SILVER: Lorcán Hanlon/ Sunday Business Post
BRONZE: Aoife Hudson/ Kinetic
Media Brand of the Year
Gold: Sunday Business Post
SILVER: The Irish Farmers Journal
BRONZE: Exterion Media
Sales Team of the Year
GOLD: Media Central
SILVER: INM Sales
BRONZE: Clear Channel
Media Agency of the Year (ROI)
Media Agency of the Year (NI)
Media Hero Award 2016
Noel Curran, Director General, RTÉ
Agency Network of the Year
Starcom/Heineken Ireland/Orchard Thieves