Following a competitive four-agency pitch, In the Company of Huskies has picked up the account for Panda Power, the supplier of “green” electricity to Irish households. Part of the Panda Recycling Group, which has over 150,00 customers, the company entered the Irish energy market in 2015.
Panda Power differs from other utility companies in the market by offering electricity that is sourced from green and renewable sources.
“Panda Power is delighted to be partnering with Huskies.” said Maria O’Neill, head of marketing at Panda Power. “Their response to our brief demonstrated they were the perfect fit for our business. Their creative capability, coupled with their longstanding proven digital expertise meant that we could avail of a range of services within the one agency which has many tangible benefits. We look forward to working in partnership with Huskies to both increase our brand awareness and deliver on our growth objectives for the business.”
“We are delighted with the Panda win. We’ve developed a really exciting mix of expertise at Huskies, from pure brand building strategic and creative capability to proven expertise in innovation, digital, data and SEO. Having all this under one roof results in better work and more joined up thinking. We are really looking forward to putting that range of expertise to work to help realise Panda’s vision of becoming the major supplier of energy in Ireland,” adds creative director of the agency Damian Hanley.
In the Company of Huskies currently develops creative strategies and solutions for clients such as Coca-Cola, The Doyle Collection, Fáilte Ireland, Guinness Storehouse, Kerry Foods, Mars Ireland, Open University, Saint Vincent de Paul and Ulster Bank.