Virgin Media Ireland has embarked on the latest version of its nationwide campaign to highlight its broadband offering to consumers.
The campaign once again features Virgin Group founder Richard Branson and it will run across TV, press, radio, outdoor, digital and direct mail. The ad was created by Irish International and the media is being managed by OMD.
The ad shows a hologram of Branson coming to the aid of a house-bound customer called Frank who is in desperate need of help when it comes to entertaining his three young nieces.
According to Meadhbh Quinn, head of marketing at Virgin Media: “With Virgin Media, customers can always do more with fantastic services including Ireland’s fastest broadband, Horizon TV, unlimited phone calls and, even more unlimited mobile, with the best value for money. Virgin Media is putting our customers at the heart of everything we do. The new ad campaign with Richard gets that across very nicely and we had great fun filming it.”