The global marketing communications company Publicis Groupe, has launched a new initiative aimed at fostering the next generation of digital start-ups and entrepreneurs.
The global initiative, which is called Publicis90 to coincide with the company’s 90th anniversary, is open to employees of the group, its subsidiaries and affiliate companies as well as anybody else who has an idea for a start-up in the digital space.
Depending on the stage of the company’s development, they will receive anything between €10,000 and €50,000 in funding, a year’s worth of mentoring from a Publicis agency in the country they are operating in plus the opportunity to participate in the Viva Tech start-up conference which is taking place in Paris in July 2016.
“The idea is to help young entrepreneurs achieve their goals. Not just through investment but also by putting Groupe resources at their disposal for a year. Rather than look back and pat ourselves on the back for 90 years of history, we have taken the forward-looking approach of extending a helping hand to young entrepreneurs,” says Maurice Lévy, chairman and CEO of the company.
Publicis Groupe, which has close to 80,000 employees and was founded in 1926 by Marcel Bleustein-Blanchet in his Paris apartment.
Further information and applications to join the programme can be viewed on www.Publicis90.com