TheJournal.ie is introducing a new personalisation feature which gives readers the opportunity to customise their news feed.
As part of the new service, Electric Ireland is partnering with the online publication to promote its Smarter Living campaign and its ads will feature on every personalised news feed.
The deal was planned by MediaVest and according to the publisher behind the online publication, early engagement figures indicate that personalisation is proving popular with users across both its app and desktop.
