Fresh from its recent rebrand, CityJet has launched its new brand and advertising campaign which was created by Dublin agency Bloom.
The new CityJet brand was launched last Friday at an event in Dublin and the new aircraft livery was unveiled by the Minister for Transport Paschal Donohoe and CityJet founder and Chairman Pat Byrne at the airline’s hangar in Dublin Airport.
“This is a new brand for a new chapter in the life of CityJet” said Martina McDermott, head of marketing at CityJet. “It all began with a series of workshops where staff members from all parts of the airline helped create the vision for the future. Bloom were actively involved in this process and have captured their vision in the design of the new brand. This truly is a brand re-built from the inside”
The new brand is being rolled out across all the CityJet routes and destinations in the London, Paris, Amsterdam, Rotterdam, Antwerp, Nantes and Florence.
An advertising campaign has also been launched for the new brand and it has been rolled out on TV, radio, outdoor and digital in Ireland, the UK and the Netherlands.
“It’s the extra things that CityJet do that make passengers feel special. Like the 23kg free checked in luggage, the free on-board drink and snack and flying in to London City Airport” said Abigail Gaskin, account director at Bloom. “We wanted to communicate that feeling in a clever way, so we came up with the idea of using name a-likes. That is people who share the same name as A-list celebrities. We managed to find and cast a Ryan Gosling, a Will Smith, a Katie Holmes and an Emma Watson for the campaign.”
The TV spot was produced by RTE and photography was by Gavin Millar.
In a separate development, Bloom also recently won the Sona Healthcare account and is currently working on a new campaign for Lily O’Brien’s Chocolates in the UK.
