National Newspapers of Ireland (NNI) has appointed Dara McMahon as the industry’s new Coordinating Director following the recent retirement of Frank Cullen.
Well known in the marketing industry, she joins NNI from Ulster Bank, where she held a variety of senior strategic and marketing positions over the past 13 years, most recently senior manager with responsibility for developing the bank’s overall strategy. She is a board member of the Association of Advertisers (AAI) and also sits on the board of Central Copy Clearance Ireland (CCCI). Prior to Ulster Bank, she worked for Diageo as a marketing manager for 13 years.
“We are delighted to have secured a person of the calibre of Dara McMahon for the role of Coordinating Director,” said NNI Chairman, Matt Dempsey. “Dara will bring an excellent knowledge of the advertising industry and the broader business landscape, as well as a keen strategic understanding of the many commercial and public policy issues faced by publishers in today’s marketplace.
“These are exceptionally challenging times for Irish newspapers and it is vitally important that we have strong and unified representation,” Mr Dempsey went on. “From that perspective we look forward to working with Dara and building on the progress that has been made to date.”
NNI represents 16 national newspapers and 25 regional titles – in addition to their online brands – with a combined weekly readership of more than 84% of the population. The association promotes and represents newspapers across a wide range of commercial and public policy issues including taxation, advertising, copyright, competition policy, the environment, press freedom and regulation.