NEWS
Heineken Campaign Helps Village Save Its Last Remaining Pub
https://www.youtube.com/watch?v=lhYUZy9rgTc
Heineken Ireland has launched the next chapter in the “For the Love of Pubs” initiative which aims to “celebrate and support pub culture across...
The Irish Marketing Podcast: Celebrating 75 Years of the AAI
The latest episode of The Irish Marketing Podcast has dropped.
With the Association of Advertisers in Ireland (AAI) marking its 75th anniversary this year, we talk to...
Media Awards 2026: DMG Media and Virgin Media TV Named as Platinum Sponsors
With the countdown to the Media Awards 2026 now underway, dmg media Ireland and Virgin Media Television have been announced as Platinum partners for...
Opinion: Rugby Clichés Answer Marketing’s Call
It’s that time of the year again when advertisers and sponsors get to hitch their brands to Irish rugby in some way. But not...
Media Literacy Ireland Partners With Cannes Young Lions
Ireland’s brightest young creative professionals gathered today for the official briefing of the 2026 Irish Young Lions Competition, where teams from agencies and brands...
New Research from Core Suggests AI Has Gone Mainstream
AI is now moving into the mainstream in Ireland with adoption rates now mirroring the explosive early growth of social media platforms such as...
2026 IMPACT Awards – Week Two winners revealed
Outdoor does its best work when it behaves like a service, not a poster. That thread runs through the second set of winners from the 2026 IMPACT Awards, drawn from our IMPACT research programme.
Opinion: The Tide is Turning on Aspirational Marketing
Aspiration is part of being human, but the way it shows up in culture changes. And the version we have been living with for...
Opinion: Great Expectations for Programmatic OOH
The time for talking is now over and 2026 will be the year that Programmatic OOH starts to really deliver for advertisers, writes Aoife...
Buymedia Boosts Irish Charities with €120K in Funding
Leading Irish advertising technology platform, Buymedia, has donated more than €120,000 to charities nationwide, raised through its Advertise for Good initiative. The business celebrated...
Fiona Field Steps Down as MD of OMD
Fiona Field, one of adland's leading lights in recent years is stepping down as managing director of the Omnicom-owned OMD.
Well-liked by clients and media...
SIRO to Sponsor RTÉ’s Home of the Year
One of Ireland’s most popular lifestyle programmes, Home of the Year, will return to screens next month for its 12th series, with fibre broadband...
Davis Events Expands With Acquisition of Whitelight
The Irish events company, Davis Experience and Events has acquired Whitelight Events, marking the first deal of its kind for the company. The agreement...
New IAPI Research Highlights Importance of Advertising to the Economy
New research into the economic impact of advertising shows that for every €1 invested in advertising, it generates €6 in “economic value” for the...
The Irish Marketing Podcast: Disappoint Your Clients Early On & Pick Battles Wisely
The latest episode of The Irish Marketing Podcast has dropped.
Up this week is associate creative director Danny Cullen of The Public House who talks...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
