The Lowdown:
Families use smartphones to make and capture memories so what’s on your phone is often as important as the phone itself. We wanted to show that by protecting your phone, Otterbox also protects your precious memories. We created a series of videos depicting ‘real world’ dangers interfering with those cherished family memories stored inside the phone. The campaign works in multiple markets without using any dialogue. It is currently running on YouTube, Facebook and Instagram in the UK, France and Germany.
Credits:
Agency: ican
Client: Otterbox EMEA
Product: Mobile phone and tablet cases
Creative Director: Ian McFarlane
Art Director: Ian McFarlane
Copywriter: Dan O’Doherty
Editor/Post-Production: Torlogh O’Boyle and Pamela Hanratty
Client Partner: Arlene Hanratty
Connection Planner: Greta Sulcaite
Production Partner: Nomos
Client: Ciara O’Hanlon
