McCannBlue has picked up the Microsoft account following a competitive pitch that involved a number of other agencies earlier this year.
According to Amie O’Neill, account director with McCannBlue: “Our understanding of the Microsoft brand and our approach resonated with Microsoft, and in early 2017 we were awarded the business opportunity. Since then we have been working alongside Microsoft’s innovative and inspirational marketing and operations team to deliver some truly exciting projects.”
Olivia Kearney, chief marketing officer, Microsoft Ireland adds: What we like about McCannBlue is their approach to strategic planning and idea development, which put the customer and consumer at the heart of our strategy. This insight and approach is imperative to leverage engagement with our brand.”
Clients of McCannBlue include Kerry, Deep RiverRock, Beck’s, Santa Rita 120, Hunky Dory’s and Purina.