SuperValu picked up the Grand Prix award as well as three other awards at the annual Sockies.
The retailer also won Best use of Facebook (In-house team managed); Best Digital Video campaign and Best In-House Social Media team.
This year more than 800 nominations were submitted to the Sockies by over 200 organisations across Ireland. The SuperValu team won over the judges on a range of criteria such as the level of engagement, quality of content and integration of their social media channels.
According to Emma Henry, digital content manager SuperValu: “We are thrilled to have won the Grand Prix as well as three other awards at the 2017 Sockies. We have worked hard as a team to deliver engaging content to make food Inspiring and be a force for good in building better communities. We are passionate about what we do and have been relentless in telling the SuperValu story by bringing our suppliers and food to life through video and on-line content. Winning the awards is great reflection of the effort and impact of our work.”
Damien Mulley, founder and organiser of The Sockies, adds: “Supervalu impressed the judges across multiple categories for their creativity and ability to communicate simply with the general public through the use of social media. This is inspiring to companies both small and big as all of this award-winning work was driven by their in-house team, proving that when you have the right team and the backing of your organisation, you can achieve fantastic results.”
Elsewhere, the Core Media-owned Radical won the Agency of the Year while ICAN picked up the award for the Best Use of Facebook by a Business/Brand for its work with Tesco Mobile. ICAN also picked up an award for Best Integrated (cross platform) Social Media Campaign for its “Caitlin Eile: A Storm of an Idea,” for TG4.
The Irish Farmers Journal, meanwhile, picked up an award for the Best use of Facebook by a media owner while the award for the Best Use of Social Media by an SME Micro went to Cuckoo Events.
A full list of winners is HERE