The digital agency Radical, which is part of Core Media, has picked up account to manage Three Mobile’s social media presence.
Commenting on the appointment, Three’s Head of Brand & Marketing Communications, Aislinn O’Connor says:
“We’re looking forward to working closely with Radical to develop and enhance our social strategic approach, providing real leadership and best-in-class thinking in the social space. Radical’s expertise, enthusiasm and track record of successful innovation were key drivers in us making this appointment,” says Aislinn O’Connor, Three’s head of brand & marketing communications, Aislinn O’Connor.
“Three is one of the most innovative brands in the market, who have a very exciting and visionary approach to connecting with their customers. Three are a hugely ambitious company, and Radical are delighted to have the opportunity to work with Three to bring new and exciting ways of involving their audience to the social sphere,” adds Sarah McDevitt of Radical.
In May, Radical won Agency of the Year at the annual Social Media Awards in the RDS for the fourth consecutive year and are focused on continuing to produce innovative work for clients.