The Lowdown:
Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’.
Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the Irish family Christmas at the heart of the campaign. Separating the product elements of the campaign from the brand elements, the film is centred upon the overwhelming sense of place that’s relevant to us all at Christmas time.
A fully integrated Christmas campaign compliments the TVC, including 20’ product spots, print ads and digital assets.
Credits:
Creative Agency: Chemistry
Creative Director: Mike Garner
Planning Director: Sinead Cosgrove
Agency Producer: Fiona McGarry
Art Director: Hugh O’Connor
Copywriter: Mark Tuthill
Account Team: Dee Gunning, Audrey Farrelly, Emma Spicer
Production Company: Antidote
Director: Henry Mason
Producer: Andrew Freedman, Tess Bunworth
